Corrections
My previous post – Bloggers vs Journalists: Why bloggers are second class citizens – seems to have stirred up quite a debate.
There are a few things that have been brought to my attention since that I thought I should add. First of all (and somewhat going against my argument), it seems as though the budget Dubai article that raised my ire was commissioned. Well, accepted for publication at least.
The article in question has now been taken down by the Amateur Traveler site – possibly because so many people poured scorn on it. As Robert Cole points out – the piece in question can (temporarily) still be seen in the Bing cache.
InterContinental Hotels
Secondly, I said the article was clearly the result of a junket hosted by InterContinental Hotels. A bit of further investigation (and a hat tip goes out to Shaney Hudson here), shows that the only traces of the author’s previously published work are to be found on the InterContinental Hotels Priority Club site. There, the author is described as: “a dedicated Platinum Ambassador member & The Community Ombudsman who travels worldwide & is an IHG brand expert.”
Conflict of interests
I can’t say for sure that she got her hotels for free in Dubai, but there is a clear, undisclosed conflict of interests here. It’s fine to put a little factbox at the bottom of a piece suggesting Hotel X or Hotel Y as a place to stay when you’ve stayed there. It’s another thing entirely to present the hotels of a group you’ve got a clear relationship with as the only budget options within a destination and refer to them continually throughout what is supposed to be a well-researched destination guide.
Poor editing
This was a case of desperately poor writing. But more importantly – and again this goes against my argument somewhat – it was a case of desperately poor editing. Chris Christensen of Amateur Traveler decided to put the article up, probably knowing how bad it was. It’s also difficult to understand why the obvious conflict of interests wasn’t highlighted.
Independent publishing on the web
Now here’s why I think my point is still valid. Chris of Amateur Traveler freely admits that the site is something he does in his spare time. He has set the site up as an independent publisher – but an independent publisher with none of the traditional high ‘old media’ publishing costs. Anyone can set up a site similar to Amateur Traveler.
He doesn’t make enough from the site to quit his full time job, and is clearly reliant on people submitting guest posts for free. Chris hasn’t been selected and paid to run the site because he’s the best qualified person to do so. There was no competition for the role – he has done it himself as a hobby, because he can.
Checks and balances
Again, this comes down to checks and balances. There are more in ‘old media’ journalism, and excreta such as the Budget Dubai post are less likely to slip through the net. Such pieces are less likely to be commissioned in the first place, and they’re more likely to be ‘spiked’ (ie. Not run at all). Chris should have been brave enough to respond to the author and say: “Thanks for your contribution, but I’m not running it – it’s awful.”
Lower standards?
When the writers aren’t paid, the editors aren’t paid and the publishers can set up what they like at minimal cost, running it as a hobby, then the average standard is likely to drop. I repeat what I said in the previous post – there is some brilliant blogging out there, but it is largely drowned out by the tidal wave of detritus. There are too many people shouting, and very few have anything to say.
Rule of thumb for bloggers
So I’d like to propose something to my fellow bloggers (yes, I am one, as uncomfortable as I may be with the title at times). Before you publish something, ask yourself this: “Am I adding anything new or useful here? Or am I merely contributing to the wash of pointless noise?”
A crude analogy
Anyone can whop their genitals out onto the coffin at grandma’s funeral – it doesn’t mean that they should. And doing so doesn’t make them a Chippendale.
Tags: blogging, budget travel, hotels, online travel, Travel Writing
Or The Curse of the Woman Who Didn’t Know When To Shut Up.
Difference between bloggers and journalists
A few weeks ago, the ever-excellent Matthew Teller hosted a debate on his blog about the difference between bloggers and journalists.
It’s something of a hoary old debate, but some excellent points were raised. Key amongst these are that journalists get edited and bloggers – by and large – don’t.
A platform for all
My personal view is that the title – blogger, writer, columnist, journalist – doesn’t matter. Everyone should be judged on the quality of what they write. What the blogosphere changes is the number of people given a platform. Anyone can set up a blog and spout off about what they like. Sometimes this leads to brilliant writing, useful information dissemination and must-read insight.
Dull writing
More often than not, alas, it leads to turgid, generic wordblather that could just as easily have been turned out by a trained dolphin picking out random excerpts from tourist board press releases. Some of the bloggers who do this are inexplicably popular – largely, I suspect, because there is an informal network of similar bloggers indulging each other in relentless cross-promotion.
But this isn’t necessarily a failure of blogging as a medium – there’s enough turgid, generic wordblather printed in traditional newspapers and magazines to turn the Amazon into a barren plain.
One of the worst travel guides you’ll ever see
The real problem comes when material is published on blogs that is so outrageously awful that it becomes misleading. For example of this, look no further than this execrable piece on doing Dubai on a budget. It is written by someone who managed to spend US$10,000 in a week and a half – and that’s including getting free accommodation most of the way due to her clearly being on a junket sponsored by Intercontinental Hotels. Not that there is any disclosure of this junket – it’s just obvious from the fact that the only hotels mentioned as budget accommodation options are owned by Intercontinental Hotels.
Straight from the guidebook?
Most of the other information, if not ripped straight out of someone else’s guidebook, may as well have been. The author rarely offers any indication that she has actually been to Dubai, and when she does, the true horrors emerge.
The worst bits
A couple of sample paragraphs:
“Lunch and other dinners can be eaten at McDonalds, Kentucky Fried Chicken (very popular in Dubai), and other cheap eateries. I have made it a tradition to eat at international McDonald’s around the world.”
And…
“Try to visit the poor areas of Dubai like the town of Deira to people watch and take photos. As any place, Dubai has non wealthy areas known as the slums.”
Is this really budget Dubai?
Both stagger me. So the way to enjoy Dubai on a budget is to eat a Big Mac and take pictures of poor people in ‘slums’? (Incidentally, having been to Deira, I can safely say that whilst standards of housing are lower, ‘slum’ in the sense that any normal person would know it – ie. Mumbai, South African townships – is way off the mark.)
What we essentially have here is a writer who can’t stick to a budget herself, writing what masquerades as a guide to doing a destination on a budget. She has clearly done little independent research, she shows no insight and she continually slips in completely out-of-context mentions for companies that have given her free stuff. It’s an appalling piece of at best misleading and at worst deceitful writing, and should never have been published.
Second class citizens
But because it’s a blog, it can be published. And that, in a nutshell, is why bloggers are likely to remain as second class citizens in comparison to commissioned journalists unless something changes rather drastically.
It’s fine when it comes to spouting opinion – everyone’s entitled to their own. But when it comes to presenting information and guidance, then it is logical to defer to someone who has been commissioned and paid – by someone who is, in turn, hired and paid to do the commissioning and editing. This is not to say that a blogged guide can’t be better than one in a newspaper – often it can – but that when a commissioned journalist has had a guide accepted and edited, more checks and balances are in place.
Not bad for a blog
It was telling that when I Tweeted criticising this article, I was told by someone whose views I respect that I was being a bit harsh. My correspondent said that it wasn’t too bad ‘for a blog post’, although obviously it was unacceptably poor as a commissioned article.
My response was “Why should there be any difference?” Why shouldn’t a guide be exacted to the same scrutiny whether published on a blog, in a newspaper or in a book?
How to repair a Yamaha FJR1300A
Alas, everyone can blog, whether they know what they’re talking about. I could make my next blog post an 800-word guide to repairing a Yamaha FJR1300A motorbike if I wanted to. That I don’t know what I’m talking about is irrelevant – I CAN do it.
The web is full of people writing things because they can and they’re entitled too. Little thought is paid to whether they should do so or can genuinely offer a useful slant/ insight. And this is the stumbling block that all good bloggers face – your work and medium is denigrated by the millions who don’t know when to shut up.
Tags: blogging, budget travel, online travel, PR, travel media, Travel Writing, Twitter
Tenerife visit
I’ve just got back from Tenerife (in summary: amazing volcano, not so lovely coastal overdevelopment), and whilst there I was staying in the five star Hotel La Plantacion Del Sur.
Good, but…
The hotel was, on the whole, very. Great food, wonderful sea views, excellent array of pools. But you don’t care about any of that when you’re about to go to bed… And La Plantacion has one of the worst light switch safaris that I have ever come across.
World’s longest light switch safari?
The light switch safari is a bit of a bugbear of mine. It’s mildly annoying to have to switch off one or two lights before bed – but having to trawl around the room trying to switch off multiple lights is a total nuisance.
Crystal Maze
La Plantacion, incredibly, had 23 separate light switches within the room. Twenty bloody three. Eight of these were by the bed, and the others were spread around indiscriminately to ensure a Crystal Maze-style battle when it comes to turning them off. Getting them all to the off setting without resorting to yanking the keycard out of the box is quite a challenge.
Bad design
I’m sure the hotel sees this as a stylish selling point. It is not: it is an utter pain in the backside. No room needs that many light switches. And if someone has to explain to you how the lights work, then the designer has got things badly wrong.
Hotels – as designed by Baz Luhrmann
La Plantacion’s light switch safari is a classic case of when showing off becomes counter-productive. It’s the equivalent of a Baz Luhrmann film – good plot ruined by inability to rein in self-indulgent artistic flourishes. Sometimes a little practicality goes a long way.
So, to anyone considering running a hotel, ask yourself one question before starting off: In putting in something that looks nice, am I going to irritate my guests?
Going solo
When I was travelling down the Australian coast last year, I did so as a normal human being rather than a pampered travel journalist. One of the things that struck me was how difficult it can be to do anything when you’re on your own.
How many?
The classic example was in Mission Beach. I picked up a few leaflets for things that looked interesting, and tried booking on to them. The first question I was asked each time was: “How many of you are there?”
Answering, “just myself”, I’d then be met with a variation on what became a standard reply. They only operated with a minimum of two or four passengers, and couldn’t go ahead unless someone else booked as well.
South Africa tours
I was reminded of this on my recent trip to South Africa. In Durban, I was getting special journalist tummy tickles. The tours were going to run just for me, irrespective of whether anyone else booked. As it happened, I had Normal Human Being company on each trip.
Sergey’s single strife
On the trip up the Sani Pass into Lesotho (which is brilliant by the way), I was with Sergey, a slightly odd but well-meaning chap from Russia. He was travelling alone, and by the sounds of it, hadn’t done much despite having spent two weeks in and around Durban.
He’d constantly run into the same problem that I had in Australia: tours wouldn’t run just for him, and he didn’t know when anyone else was going to book. Essentially, he’d managed to get on to the Sani Pass trip because I was getting special treatment.
Hluhluwe game drive
On the drive up from Durban to Underberg, he mentioned that the one place he really wanted to go to was the Hluhluwe-Imfolozi game reserve. As it happened, I was going there the next day with the same company. Sergey asked the driver if he could book for then too, and had fully paid up by the time we got back. The tour company had done rather well, simply by running the trips for one person and then fitting in extra passengers later.
Travel agent insight
Back to Mission Beach. I ended up speaking to a travel agent while I was there, and she said that the boat trip that I had my eye on hadn’t run for a couple of weeks. A few people had come in asking about it, but there was never a big enough group to ensure a departure.
This is madness, surely? How could the boat trip operator being making any money? Surely it’s better to take the risk on running for one or two people rather than wait for four people to happen to book at the same time.
A solution?
Or, an even better idea, and one that tour operators should really be using if they want to take advantage of what must be a fairly large frustrated solo traveller market. Why not designate one day of the week where departures are guaranteed, even if only one person books?
Yes, there is a danger that only one person will book, but chances are that there will be more. Think about it – the tour operator puts “guaranteed departures on Sundays” on their website, and tells all the travel agents they work with that this is the day to push all the solo travellers towards.
If the travel agents can say to potential clients that the tour they want to go on will definitely depart on Sunday, they can book it straight in rather than going for the rigmarole of phoning up to see when the tour has got the right numbers.
Staggered departure days
And if your company runs more than one tour, stagger the guaranteed departure days. The boat cruise goes on Sunday, the cultural tour goes on Monday, the game drive goes on Tuesday (etc, etc). This means that if the solo traveller is pressed for time, the travel agent can say “unfortunately that one isn’t going until Thursday, but this one goes tomorrow if you’re interested”.
Repeat business
The other crucial factor, as Sergey so brilliantly demonstrated, is that the best way to get someone to book one of your tours is to get them on one of your other tours. Get two or three solo travellers on Tour A, get the guide to plug the other tours running that week, and there’s a very good chance that the singletons will band together and sign up for Tour B or Tour C.
Also, the more people that do the tours, whether in ones or twos or larger groups, the more people you have to spread the word about the tour.
Mindset change
This takes a mindset change from tour operators, however. A risk has to be taken on minimum numbers, and the approach has to be “great, we’ve got one – now let’s get some more” rather than “it’s only one – we’d be running at a loss”.
Any tour operators, travel agents or solo travellers care to share their thoughts? Leave a comment below.
On the tourist trail
Apologies for this blog being quiet of late – I am currently in the middle of a fairly exhausting jaunt through South Africa.
As part of this trip, I have been doing a lot of tours, and as a result, have come to a conclusion or two about how tour operators and tourism authorities should deal with journalists.
Solo tours
A couple of times since I have been here, it has been just me on the tour. To all intents and purposes, it has been put on because I am writing about the destinations visited and – in all probability – the product that the tour company provides.
Problem with tours for journalists
And on more than one occasion, there has been a classic problem: the tour has been set up with me in mind. This means that the driver/ guide asks what I want to do, and the tour is adapted here and there to take in aspects of other tours that the company offers.
More material?
Brilliant, you’d think. I get to cover more ground and get more material for my article(s). But it’s not – it’s counter-productive for both me and the tour operator. Put simply, when the tour is adapted for my needs, I have no idea of what the real tour is. I can’t review it accurately, I can’t recommend it.
Focus
I can certainly write about the places I’ve visited as part of my tour, and frequently do so. But the focus has to be on the places rather than the tour itself. I can’t bring in the guide’s character, point out aspects that are neatly done or really say anything more than “XXX runs a tour of YYY for $ZZZ” in the factbox.
Tip for tour operators
So, tour operators, if you really want writers to focus on your product as well as the places you visit, this is the best way of doing it: Just do what you normally do.
No special treatment
The best possible scenario, from my perspective, is simply to book me on as another passenger and don’t tell the driver who I am. I don’t want special treatment; I want the other passengers to take up the conversational slack (those one-on-one tours can be mentally exhausting because of the need to strike up constant conversation). And most importantly, I want to see what you do.
This won’t always result in acres of publicity – mostly it is the place rather than the tour itself that counts – but at least give yourself a sporting chance. Do what you do well, and stick to it, and writers will thank you heartily for this.
Tags: marketing, PR, tourist boards, tours, Travel Writing
Popular gripes about Heathrow Airport
Heathrow airport is every traveller’s favourite whipping boy. Many gripe about the facilities, the overcrowding and the practically guaranteed take-off delays, but the major problem with Heathrow for all but the lucky few is getting there.
Poor connections
Forget the lost baggage and the debate over whether to get another runway – the real national disgrace is how poorly connected 99% of the country is to what is supposedly an international transport hub. Hubs need spokes. Heathrow is severely lacking in them.
Distance versus time
I hate having to fly from Heathrow. It’s quicker for me to get to any number of airports – including some which are further away, such as Gatwick. And, absurdly, Exeter. This is because no-one has ever bothered to hook Heathrow up to the national public transport network properly.
Piccadilly Line or Heathrow Express?
Coming by rail, you essentially have two options – trundle along the Piccadilly Line for well over an hour or pay an extortionate fee to use the Heathrow Express. The latter, of course, only leaves from Paddington, and is entirely useless to anyone whose connecting train doesn’t arrive at Paddington station (ie. The entire north of England, Scotland and most of the South too).
Out on a limb
Quite why nothing has ever been done about this, I can’t understand. An airport the size of Heathrow shouldn’t be stuck out on a limb, tacked on to the transport network – it should be an integral part of the transport network.
Airports on major lines
The best airports, for me, are the ones where the railway station is on a major line on the way from somewhere to somewhere else. Copenhagen airport is a great example. The trains going to it are going down the Danish coast, through Copenhagen, across the Oresund to Malmo and up through western Sweden.
Hassle-free Copenhagen airport
Copenhagen is hassle-free to get to whether you’re coming from Helsingor, Copenhagen, Malmo or Gothenburg. And if you’re not on that line, you can connect to it at any point along it – not just a solitary station in a big city that doesn’t have all that many connections itself.
Cologne airport transport connections
It happens in Germany too – Cologne airport’s station is on a line that connects big cities (certainly Cologne and Bonn – I can’t remember where else off hand).
Manchester airport: Britain’s best connected?
It even happens to a certain extent in the UK. I’d argue that Manchester airport is the best connected. It’s at the end of a line and all trains to it go through Manchester, but it is possible to get a direct train to the airport from all over the north of England. And for those without direct services, you can change in Sheffield, Liverpool, Leeds, York – even Cleethorpes – depending on which is most convenient.
Connect Heathrow to the main railway lines
This is what should have happened with Heathrow. It should have been built on to the end of the main lines. Trains from Sheffield shouldn’t terminate at St Pancras, trains from Manchester shouldn’t terminate at Euston and trains from Edinburgh shouldn’t terminate at Kings Cross. Track should sweep through from the London mainline stations out to the west of the city and through an adequate station at Heathrow. And if it can swing round to join the major lines to Bristol, Cardiff or the South Coast, then even better.
Expense
This should, of course, have happened when Heathrow was originally opened. To make things work now would be unfathomably expensive once the track reroutings and compulsory purchase orders are taken into account. But if we’re going to spend unfathomable amounts on high speed rail anyway, then surely we should be making sure everything connects up properly.
Forward thinking
Having only the Piccadilly Line and the Heathrow Express is hugely embarrassing. Getting to Heathrow is an utter nuisance for just about everybody and politicians should be clambering over themselves to offer solutions to this problem. As it stands, it takes almost as long for me to get from St Pancras to Heathrow as it does for me to get from Sheffield to St Pancras. This is clearly an absurd state of affairs. A bit of forward thinking amongst out transport planners would not go amiss.
Why I don’t make resolutions
I’m not a big believer in New Year’s resolutions. This is largely because I’m a foul-mouthed, fat, alcoholic with pathetic will-power, but partly because I think icy, dark January is the worst time of year to be making wholesome pledges.
2010 intentions
I have some vague intentions for the year – focus more on researching stories and destinations I genuinely enjoy, spend more time working on my web projects*, go back to my old school travel methods and rely less on tourist board support. But I don’t want to set anything in stone regarding them.
Surveys
But there is one thing I do want to make a big point of. And that is not taking any surveys and statistics handed to me by tourist boards and PR agencies as gospel. So my resolution is that every time I am sent information saying “X per cent of Ys think Z”, I am going to respond. And I’ll be asking for the sample numbers, information on who conducted the survey where, as well as the precise wording of the questions.
#PRbullshit
If the sender can’t provide me with this information, I’m not using the survey. Actually, a slight correction: I will use the survey, but only on Grumpytraveller.com and Twitter under the tag of #PRbullshit. And I shall gleefully highlight the best examples of PR bullshittery for all to see…
*That’d be Australiaflightbargains.com and a new city guide site that I’m itching to reveal, but still have about 500 pages of reviews and articles to upload…
Tags: prbullshit
This piece was originally written last year for Ninemsn.com.au. But I thought it was worth reposting here for anyone who fancies an insight into the glamorous life of a travel journalist. This isn’t a verbatim, true diary of one week, but it’s not far off the mark and should give a decent idea of proceedings…
Sunday
Day spent trip-planning. Have articles to write on Spain, France, Monaco and Morocco and somehow have to pull them all together in one trip.
This involves interminable negotiations in three languages I don’t speak with five separate tourist boards, booking flights from odd airports at ungodly hours and praying that it all comes off.
Please let the tourist boards offer me free hotel rooms and please don’t let them fill every minute of the day with guided tours of really boring places that no-one would want to read about.
Monday
Currently researching a guide to James Bond film locations across the world. Getting the info on where is easy enough, the problem is needing to know what happens in each film.
And that means watching every single bloody Bond movie, all 21 of the buggers, in the space of a fortnight. Today it’s Licence to Kill and The Living Daylights.
Conclude that Timothy Dalton was a somewhat underrated 007, then set about finding out exactly which place doubled as the Mujahideen hideout in Afghanistan. It’s Morocco, apparently.
Google my own name, partly to see if anyone’s printed my stories yet and partly out of sheer vanity.
Tuesday
I’ve been putting it off for ages, but at some point I’m going to have to write that 2500 words on a stunningly average Italian city that I felt about as much affection for as I do for rocket salad.
Just a few vitally important things to do first … like read every newspaper on the Internet, do some shopping, clean the bathroom, watch the entire fourth series of Peep Show on DVD, Google my own name seven times, book a random flight to Lithuania. Damn. How did it get to 7pm?
Watch Roger Moore mug his way through Octopussy and The Man with the Golden Gun.
Wednesday
My editor wants a piece on wacky theme parks around the world. I hate theme parks, haven’t been to one since I was 12 and don’t know of any suitably crazy ones offhand. This, naturally, means a whole day of typing vaguely useful phrases into search engines and hoping something good comes up.
This is our dirty little secret — half the time we’re not jaunting off around the world seeing weird and wonderful places, we’re hunched over a computer, copying everybody else’s lists.
Bear this in mind next time you see a piece on the world’s Top 10 Beaches or Luxury Hotels. The writer has probably been to two or three of them at best. And on the menu tonight, Moonraker. No, I just can’t do it. There’s a line and that line is Moonraker.
Thursday
Just about finish writing about a place I went to six years ago, have virtually no memory of and took no notes about. It’s a triumph of vague, flowery description, cheap jokes and meandering tangents that really have nothing to do with the place.
Pack in a blind panic and rush to the airport. Once there, realise I’ve left my coat, gloves and hat at home and my flight and hotel details in my coat pocket. Desperately phone a friend, begging him to hack into my e-mail account and tell me the names of the hotels and the e-ticket reference number.
Finally arrive in Bratislava at about 11pm. It’s minus six degrees, with a wind-chill factor of minus 13. Feel like crying and wonder if there are any shops open that might sell big coats and furry hats. There aren’t.
Friday
Wake up at 6am in the hotel that still thinks it’s 1962 and the Communists are still in charge. It really is the most ugly, repulsive Soviet-era monstrosity imaginable and has service to match. But it’s cheap and so am I.
Powerwalk aimlessly in the direction of the train station in order to get to Brno in the Czech Republic. Get there with seconds to spare, internalising my anger towards whoever makes Slovakian signposts.
Spend much of the day in Brno looking for the technology museum, which appears to be hidden behind a barrier of tower blocks and dual carriageways. After three hours of fruitless hunting, I give up and retire to an Internet cafe. Have been offered a freebie jaunt to a hotel at a business park in Rotherham, South Yorkshire. That’s as glam as it gets…
Spend a bit more time Googling my own name. Anything to avoid having to go back outside into the Siberian blizzard for a look around the castle. This is my karmic payback for that freebie villa in the Cook Islands, isn’t it?
Saturday
Arrive in Vienna, a city I’ve never had any previous affection for. Haven’t lined up anything in advance for once, so I’m freestyling like a proper traveller. Decide to go and annoy the woman at Tourist Information by asking if there’s anything “weird” I can go and see. She looks puzzled and then suggests the Haus der Musik, while handing me a mountain of leaflets.
This is part and parcel of the job. It’s no good writing about Vienna’s musical heritage, lovely architecture or famous dancing horses. They’ve all been covered in staggering depth before. My job (well, it is if I want to make any money out of it) is to find a new slant.
Mercifully, the leaflets are far more useful than the woman. How can you possibly respond to a request for weird attractions and forget to mention a Funeral Museum? There are a few more along the same absurd and bizarrely specific lines, too, so the whole day is spent hopping between wacky museums. And a more fabulous, career-affirming day I couldn’t wish for.
Tags: Travel Writing
I’m sure many travel writers have encountered a situation where they have been offered a ‘media rate’ by hotels, airlines and tour operators. And I’m sure many of us have struggled to know how to word the most appropriate response.
Well never fear – just alter the details on this template letter to suit your individual circumstances and e-mail it straight back.
Template letter
Dear marketing manager of hotel/ airline/ tour operator X,
Thank you for your kind offer of a media rate for me to come and write about your hotel/ airline/ tour. The price of $xxx is indeed a generous one – only slightly more expensive, I note, than the one that I can obtain by booking directly through your website.
Despite finding the room/ flight/ tour cheaper on third party booking engines, I would be delighted to take you up on the media rate. Taking your offer in the spirit it was intended, I am pleased to let you know that the level of coverage for your direct competitor will only be slightly higher than I originally intended it to be.
I can also confirm that the lengthy factbox mention you have insisted goes along with the article will only be slightly shorter than the seven words I was initially going to cut it down to. I will also ensure that the level of accuracy I apply to your phone number and URL will only be slightly more careless.
Yours sincerely,
Writer X
Tags: airlines, hotel, tours, travel pr, Travel Writing
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