Why bother researching the history of a place, and the nuances of traditions and customs in a certain destination? That’s fearsomely hard work.

Far better to just skip it altogether, and just say the place has “a rich cultural heritage”. It’s OK – the reader will know exactly what you mean, and you can go back to padding out 1,000 words with florid descriptions of how excellent the cocktails were and how you and your delightful children had such a lovely time.

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7 Comments on Travel Writer Clichés: 11 – Rich cultural heritage

  1. Spot on – everywhere from Pitcairn to Peckham has a rich cultural heritage. As with a lot of these phrases, just substitute the key word: if you would never describe somewhere as having a “poor cultural heritage”, then the opposite is meaningless!

  2. David says:

    “You would never describe somewhere as having a “poor cultural heritage…”

    The words of a man who has never been to Rotherham, I fancy.

  3. David says:

    Staggeringly, if you put: into Google, it comes up with 159 pages…

  4. Bambo says:

    Yes, vile. But not as vile as ‘verdant’.

    And how about ‘boasts’.

    Travel writers use this as an alternative to ‘has’ — as in ‘The town boasts a veritable smorgasbord of verdant parks’. I don’t think I have ever heard anyone use ‘boasts’ in that sense in a spoken sentence in my life.

  5. Sharpey says:

    People slagging off Rotherham have clearly never been to Doncaster – a far finer target.

  6. David says:

    @bambo. Bang to rights… I overuse ‘boasts’ myself.

    @sharpey. Donny has a racecourse and, er… Alright then. I raise you Mexborough.

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