OK, this one is not so much a phrase that is used by travel writers. But it’s one that most travel writers will recognise.
When we get assistance from PR companies and tourist boards, it’s only polite to keep those PR chaps and chapesses informed when an article comes out.
Personally, I send an e-mail with the weblink to the article when it comes out. And the response?
“That’s great. Thanks!” Every. Single. Time.
Is there some kind of secret PR conspiracy that we’re not being let in on?
Tags: marketing, PR, travel writer clichés, Travel Writing
More likely it’s a result of the PR industry’s professional requirement for its members to be bright and sunny every minute of their working day.
Well, they do need whipping if the rictus grin drops for a second.