Here’s a hypothetical situation for you. On your press trip/ blog trip/ whatever you want to call it, you partake in an activity for free. When you agreed to it in the first place, you thought it would be perfect for your blog/ publication.
But when you get there, you discover it’s not right. The experience is lovely, the guys organising it have gone to considerable time and expense to make it happen, but it’s just not relevant to your readership. Perhaps it’s something they couldn’t afford or something that wouldn’t suit their interests. Or maybe it becomes clear that the experience has been created just for you – there’s no realistic way that any of the readers could replicate it. More likely, it’s some combination of the three.
The question here is simple. What do you do about it?
Is it A) write a story about the experience anyway?
Or B) Try and shoehorn something about the experience in to another story in a bid to keep the organisers happy.
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BOOK YOUR OWN ADVENTUREThe following sites are usually my first port of call when booking a trip - so I recommend them as somewhere to start when booking your own holiday.
HOTELS: Hotels.com (£) or Agoda (£)
FLIGHTS: Skyscanner (£) Kayak or Roundtheworldflights.com
CAR HIRE: Car Rentals (£)
GUIDE BOOKS: Amazon (£)
TOURS AND ACTIVITIES: Viator (£)
Perhaps C) Don’t write about it and hope no-one notices.
Or maybe D) Don’t write about it and explain to all the people who have given up their time and money to help you out why you’re not going to write about it.
Simple question, yes. But one I think you should know the answer to before you go on a press trip/ blog trip/ whatever you want to call it.