There’s no point in sending an email unless it’s read, right? Therefore, you probably want to send it in the format that is easiest to read.
I receive an increasing number of emails that don’t seem to get this. Email, it seems, is a place to dump all manner of useless shit that is of no benefit to sender or recipient.
Under this banner of “useless shit”, I include the company logo, which with many email programs will show up as a completely unneeded image file. It also includes photos , videos and embedded image links that some companies seem to think is an essential component of the signature.
Some email signatures have so much clutter on that the email comes through saying “the message has been truncated”. I have to fanny around clicking things that will show me the message rather than just the branding ephemera.
The crap also shows up as attachments, so when I’m searching for emails with actual attachments (an important document, tickets, the detailed information you wanted me to receive), I have to wade through mountains of emails that haven’t actually got attachments to find it.
So here’s a simple plea. If you have anything in your email signature that is not text, get rid of it. It serves no purpose but to annoy the recipient.
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BOOK YOUR OWN ADVENTUREThe following sites are usually my first port of call when booking a trip - so I recommend them as somewhere to start when booking your own holiday.
HOTELS: Hotels.com (£) or Agoda (£)
FLIGHTS: Skyscanner (£) Kayak or Roundtheworldflights.com
CAR HIRE: Car Rentals (£)
GUIDE BOOKS: Amazon (£)
TOURS AND ACTIVITIES: Viator (£)