Branding
The right brand name The right brand name is undeniably important, and some companies spend millions on picking the right one. It is, therefore, probably quite annoying when people spell that brand name incorrectly. I should know – my surname seems to take on numerous variations when people try to spell it, and this really [...]
Continue reading about How to make sure your company name gets spelled correctly
Dear hotel chains, While I completely understand your right to brand your hotels – after all, your guests will often choose to stay with you because they know what the brand name usually offers – you are starting to take the piss. Let me explain something about names. My name is David Whitley. [...]
Continue reading about When hotel branding gets silly: An open letter