A PR’s job I am acutely aware that there is more to doing travel PR than forever leaping every time a journalist clicks their fingers. In fact, some PRs may argue that dealing with journalists only forms a small part of their job. But it is a part of the job nonetheless, and the whole [...]
Continue reading about One common mistake that PR companies make – and how to fix it
You’re currently reading the third draft of this post. It was initially designed as a name-and-shame hatchet job. I rewrote it once because I felt it may be a tad unfair, and I rewrote it a second time because I felt it may be a little hypocritical. In the process, I’ve become horribly confused about [...]
Continue reading about Sponsored posts: Where is the line between journalism and marketing?
Early today I was alerted to a fabulously waspish Tweet from Hanoi-based blogger and journalist Steve Jackson. He said: “Travel writing is second lowest form of writing. The lowest form is travel tips (don’t pack too much – remember to haggle).” Sigh. Obviously I’m not going to agree with him, as that would damage [...]
Brown and bullying Today’s brouhaha about British Prime Minister Gordon Brown being accused of bullying is a classic example of what is worryingly wrong about journalism today. It’s not about what happened, but who says it happened. National Bullying Helpline For those who haven’t been following the saga, here’s a quick recap: A Christine [...]
Continue reading about The trouble with journalism: An over-reliance on ‘experts’