Marketing
Things I do need 1. Exactly what I requested on the e-mail. Things I don’t need 2. Anything else.
Continue reading about A helpful PR guide for dealing with travel journalists
Usually, I am somewhat scorful of press releases. But next week, I am going to Palau, the hottest destination of 2012 as decided by me. Largely because I’ve paid to go there, and I’m damned if I’m not going to make something of it. So get excited. This is the year of going to Palau [...]
2012 should be a big year in travel – so I thought I’d join everyone else by making predictions for the forthcoming twelve months in the travel industry. These are based, naturally, on extensive research. 1. QR codes to catch on in a big way. Office watercoolers are likely to buzz with talk of [...]
Earlier this week, I wrote a post that was intended as a satire. Many people seemed to miss what the satire was about, but the conversation spread to other blogs and over Twitter. I hate having to explain jokes. It’s generally a sign of a failed joke, but it seems as though some explanation is [...]
Our guide puts his finger to his lips. We mustn’t disturb them in case they run for it. “They’re very sensitive to intrusion,” he says. “The slightest disruption can make them squawk in anguished pain. And if the herd starts stampeding, they can start lashing out wildly without any rhyme or reason.” We’re huddled behind [...]
Continue reading about On safari in Jordan: The world’s new wildlife-spotting hotspot
In recent times, I’ve encountered a few press trip frustrations that, from my point of view, just didn’t need to happen. It got me thinking – what would my ideal press trip consist of? Well it obviously depends on the stories I’m going to research, but this little lot just about covers it… A [...]
One-on-one tour On the e-mail, the words I secretly dread appeared. “We can offer you a guide for three hours,” it said. My heart sank. In many ways, having a personal, one-on-one guided tour around a city should be the ideal way to discover it. They can show you the best bits, explain the history [...]
Continue reading about Why private tours don’t work (for me)
An approach… I want to share an e-mail I received last night with you all. It went as follows (with the odd bit of evidence blanked out): “Sorry for the unannounced email. The reason I am contacting you is because we are running a competition for [redacted product aimed at 16 to 25 year [...]
Continue reading about How not to promote your product on travel sites and blogs
“We want you to know we’re here” On Wednesday, as I was sat at Geneva airport, I was sent a rather interesting tweet. @Odinsson2 had a question to ask. “Operators like us just want people like you to know we’re here when you want us. PRESS4TRAVEL any good?” I followed up by e-mail, and Ian [...]
Continue reading about How can a small travel company get journalists to write about it?
The honesty survey A couple of weeks ago, I ran a post that I called ‘The Travel Blogger Honesty Survey’. Basically, I was a little sick of hearing all and sundry bang on about how to make money from blogging when few people are prepared to admit how much they actually make from blogging. Anonymity? [...]