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The worst tourism promotions in history
Visit Denmark, Lake Balaton, Tourism Australia, Southern Railways and the Costa Brava – all guilty of somewhat misjudged PR campaigns… Tourist boards and PR agencies are handed millions of dollars every year to promote
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Travel brochure translations: What they really mean
Romantic restaurant? Boutique hotel? Compact double room? Here’s what these travel brochure terms – and more – REALLY mean. Travel brochures, in theory, are written in English. But they’re often so packed full with
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When having bad handwriting is useful
It’s increasingly common when checking in to a hotel to be asked for your email address. “If you can just fill in your name, address and email address,” the receptionist will ask after you
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Why tourist boards need to sort out their image libraries
Manual registration approval for image libraries is counter-productive – please stop it. Over the last couple of weeks, I have been putting together seemingly endless web galleries. You know, those infernal articles that require
Read More »Why aren’t tourist boards using affiliate networks?
A couple of weeks ago, I was Googling tourist board web addresses for work purposes, using phrases such as “[name of country] tourism”. I was surprised by how many times the tourist board would
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A plea to anyone who uses email
There’s no point in sending an email unless it’s read, right? Therefore, you probably want to send it in the format that is easiest to read. I receive an increasing number of emails that
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Why I don’t want you to wish me happy birthday
Last week, it was my birthday. And with the wonders of modern technology, I’ve never felt so popular. My email account was overflowing with tenderly crafted congratulations and birthday wishes. It was really quite
Read More »A new press trip model?
Last week, Stuart McDonald of Travelfish wrote a really interesting proposal for a press trip format. His suggestion was fairly simple – instead of getting writers on to a press trip, and setting up
Read More »Guest posts on Grumpy Traveller
Why I don’t want your “guest post” “I saw your site.” Ooh, that’s nice – something must have worked. “… And you really liked it too.” Well, I’ll take that – even if you
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