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The worst tourism promotions in history
Visit Denmark, Lake Balaton, Tourism Australia, Southern Railways and the Costa Brava – all guilty of somewhat misjudged PR campaigns… Tourist boards and PR agencies are handed millions of dollars every year to promote
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The greatest travel list of all time
Without lists, travelling would be meaningless. There is nothing to be gained by going somewhere if it is not on the Top 10 Most Liveable Cities or Top 50 Hotspots for 2012. Why would
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A new press trip model?
Last week, Stuart McDonald of Travelfish wrote a really interesting proposal for a press trip format. His suggestion was fairly simple – instead of getting writers on to a press trip, and setting up
Read More »A question for bloggers and travel writers
Here’s a hypothetical situation for you. On your press trip/ blog trip/ whatever you want to call it, you partake in an activity for free. When you agreed to it in the first place,
Read More »Press kits: What’s useful and what isn’t
Big bags of tat A common gripe amongst travel writers is press kits. To the uninitiated, these tend to be calico bags bearing a tourist board logo that are left for a visiting writer
Read More »Raising hotel service to new levels – Continual Human Interaction
Just got this press release in my inbox. Sounds like a winner… THE BOLLIX LAUNCHES CONTINUAL HUMAN INTERACTION SERVICE (For immediate release) KUALAKOKPORE, SOUTH-EAST ASIA: The Bollix Kualakokpore – A Hypretence Resorts
Read More »An e-mail conversation I will probably have some time soon
THEM: “Hi David. I represent bumflask and I just wanted to say thanks for including our hotel in the piece you wrote for Outlet X. Unfortunately, there is one problem – bumflask is spelt
Read More »A helpful PR guide for dealing with travel journalists
Things I do need 1. Exactly what I requested on the e-mail. Things I don’t need 2. Anything else
Read More »On safari in Jordan: The world’s new wildlife-spotting hotspot
Our guide puts his finger to his lips. We mustn’t disturb them in case they run for it. “They’re very sensitive to intrusion,” he says. “The slightest disruption can make them squawk in anguished
Read More »The perfect press trip
In recent times, I’ve encountered a few press trip frustrations that, from my point of view, just didn’t need to happen. It got me thinking – what would my ideal press trip consist of?
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