PR
Things I do need 1. Exactly what I requested on the e-mail. Things I don’t need 2. Anything else.
Continue reading about A helpful PR guide for dealing with travel journalists
Our guide puts his finger to his lips. We mustn’t disturb them in case they run for it. “They’re very sensitive to intrusion,” he says. “The slightest disruption can make them squawk in anguished pain. And if the herd starts stampeding, they can start lashing out wildly without any rhyme or reason.” We’re huddled behind [...]
Continue reading about On safari in Jordan: The world’s new wildlife-spotting hotspot
In recent times, I’ve encountered a few press trip frustrations that, from my point of view, just didn’t need to happen. It got me thinking – what would my ideal press trip consist of? Well it obviously depends on the stories I’m going to research, but this little lot just about covers it… A [...]
One-on-one tour On the e-mail, the words I secretly dread appeared. “We can offer you a guide for three hours,” it said. My heart sank. In many ways, having a personal, one-on-one guided tour around a city should be the ideal way to discover it. They can show you the best bits, explain the history [...]
Continue reading about Why private tours don’t work (for me)
An approach… I want to share an e-mail I received last night with you all. It went as follows (with the odd bit of evidence blanked out): “Sorry for the unannounced email. The reason I am contacting you is because we are running a competition for [redacted product aimed at 16 to 25 year [...]
Continue reading about How not to promote your product on travel sites and blogs
“We want you to know we’re here” On Wednesday, as I was sat at Geneva airport, I was sent a rather interesting tweet. @Odinsson2 had a question to ask. “Operators like us just want people like you to know we’re here when you want us. PRESS4TRAVEL any good?” I followed up by e-mail, and Ian [...]
Continue reading about How can a small travel company get journalists to write about it?
The honesty survey A couple of weeks ago, I ran a post that I called ‘The Travel Blogger Honesty Survey’. Basically, I was a little sick of hearing all and sundry bang on about how to make money from blogging when few people are prepared to admit how much they actually make from blogging. Anonymity? [...]
The right brand name The right brand name is undeniably important, and some companies spend millions on picking the right one. It is, therefore, probably quite annoying when people spell that brand name incorrectly. I should know – my surname seems to take on numerous variations when people try to spell it, and this really [...]
Continue reading about How to make sure your company name gets spelled correctly
Tactical travel? On the Guardian website, there is currently a feature bearing the headline: “Help save Greece! It’s time for tactical travel”. The standfirst reads: “A holiday to see one of humanity’s greatest civilisations may be just the boost the economy needs right now. After all, we owe them for Delphi.” Admittedly, the work of [...]
Australia’s tourism problems Tourism in Australia is currently struggling. It doesn’t take a genius to work out why – the Australian dollar is so high at the moment that it makes the country extremely expensive to visit. There’s no point pretending otherwise, which is why Ben Groundwater’s recent post on the Sydney Morning Herald website [...]