Tourist Boards
Marketing Sheffield and other secondary cities Just before I toddled off to Australia for a couple of weeks in mid-February, I read an interesting interview on Sheffield Blog with Wendy Ulyett, tourism manager for Marketing Sheffield. Among the topics covered were why Sheffield is now being promoted separately from Yorkshire South (and let’s face it, [...]
Continue reading about A destination marketing dilemma: How do you sell a city like Sheffield?
Targeting high-end travellers A common theme tends to emerge when I speak to tourist board representatives. The new strategy, it seems largely across the board, is to target affluent, high-end travellers. The idea is to look for those who spend fairly big while they’re on holiday rather than go for numbers and appeal to mass-market [...]
Continue reading about Why tourist boards shouldn’t forget about the backpackers
The freebie debate The debate about whether journalists and bloggers should accept freebies is so old and hoary that I’m reluctant to bring it up again. But my recent experience in Germany shed a bit of new light on it for me, so tough, back to the well-chewed territory… For those not in the know, [...]
Continue reading about Travel writing and freebies: The bias that matters
On the tourist trail Apologies for this blog being quiet of late – I am currently in the middle of a fairly exhausting jaunt through South Africa. As part of this trip, I have been doing a lot of tours, and as a result, have come to a conclusion or two about how tour operators [...]
Continue reading about How tour operators should deal with journalists